Marketing and Communications Associate

About Us

ProjectTech4Dev aims to be a high performing tech enabler for non-profits. At Project Tech4Dev, we provide solutions ranging from providing open source platforms to NGOs to building tech capacity in non-profits. We equip non-profits with the technology they need to amplify their impact. Our open source platforms include- Glific, Dalgo, Avni, and Kaapi. We also build tech and data capacity in non-profits by placing seasoned technology professionals with our Fractional CxO Program. Find more about our initiatives here.

About the Role

We are looking for a Marketing & Communications Associate to support the planning and execution of marketing and communications initiatives across Project Tech4Dev and its portfolio of products and programmes.

The role will involve creating and managing content across channels, executing campaigns, coordinating with internal teams and external partners, and supporting audience engagement and lead generation. The Associate will work closely with the Head of Marketing & Communications and the Manager – Strategic Insights & Marketing, as well as product, business development and programme teams.

This is a hands-on role for someone who enjoys writing, storytelling, managing multiple workstreams and translating ideas into effective communication. The Associate will be expected to independently manage defined campaigns and communication activities, while contributing to the larger marketing and communications priorities of the organisation.

Responsibilities

1. Content Development and Communications

1. Develop, write and edit content for different formats, including social media posts, blogs, newsletters, emailers, website content, case studies, campaign material and other marketing collateral.
2. Translate product, programme and organisational priorities into clear, engaging and audience-appropriate communication.
3. Identify and develop stories, use cases, partner experiences and impact narratives in collaboration with internal teams.
4. Maintain consistency in messaging, tone and brand identity across communication channels.
5. Build and maintain a repository of content, stories, testimonials and reusable marketing assets.

2. Social Media and Digital Communications

1. Manage day-to-day organic social media activities across Project Tech4Dev and its product and programme channels.
2. Plan and publish content, coordinate design and creative requirements, manage approvals and maintain publishing calendars.
3. Monitor channel performance, engagement and audience responses, and suggest improvements to content and formats.
4. Support website content updates, landing pages and other digital communication requirements.
5. Work with the Strategic Insights & Marketing Manager on SEO-led content and improvements to website visibility.

3. Campaigns, Events and Webinars

1. Coordinate and execute marketing and communications plans for campaigns, product launches, webinars, events and cohort-based programmes.
2. Develop campaign timelines, content plans and communication assets, and coordinate inputs from relevant teams.
3. Manage event communications, including announcements, invitations, registrations, reminders, speaker and partner coordination, and post-event follow-up.
4. Support the development and distribution of event-related content, including session highlights, recordings, blogs and social media assets.
5. Track campaign and event communication deliverables to ensure timely execution.

4. Email Marketing and Audience Engagement

1. Plan and execute newsletters, email campaigns, product updates and audience nurture communication.
2. Support audience segmentation and maintain relevant mailing lists and communication databases.
3. Track email performance, including delivery, open rates, click-through rates and conversions.
4. Develop communication that supports continued engagement with existing users, customers, partners and the wider ecosystem.

5. Cross-functional Coordination and Collaboration

1. Work closely with product, business development and programme teams to understand priorities and gather inputs for marketing and communications.
2. Coordinate with designers, agencies, vendors and other external partners to deliver communication and campaign requirements.
3. Follow up on inputs, reviews and approvals to keep deliverables on schedule.
4. Contribute to organisation-wide communication initiatives and internal knowledge-sharing.

6. Campaign Performance and Marketing Operations

1. Track the performance of social media, email and other communication channels using available analytics tools.
2. Maintain content calendars, campaign trackers, event trackers and marketing repositories.
3. Support campaign reporting by compiling performance data and documenting learnings.
4. Work with the Strategic Insights & Marketing Manager to improve campaign content, calls to action and audience engagement based on performance insights.
5. Explore and use relevant digital and AI tools to improve content development and marketing workflows.

Qualifications & Experience

1. 4–6 years of experience in marketing communications, content development, digital marketing or a related role.
2. Experience in developing and managing content across social media, websites, email and other digital channels.
3. Experience in planning and executing campaigns, webinars, events or other audience engagement initiatives.
4. Experience working with multiple stakeholders and managing concurrent projects and deadlines.
5. Experience in the nonprofit, social impact, technology or development sector would be an advantage.
6. A portfolio of writing, content or campaign work will be useful.

Skills & Competencies

1. Writing and storytelling: Strong writing, editing and communication skills, with the ability to simplify complex ideas and adapt content for different audiences and formats.
2. Content and brand understanding: Ability to translate organisational and product priorities into relevant content while maintaining consistency in messaging.
3. Digital marketing: Familiarity with social media platforms, email marketing tools, website content management systems, basic SEO and digital analytics.
4. Campaign execution: Ability to plan, coordinate and deliver multiple communication activities with attention to detail and timelines.
5. Data orientation: Comfortable tracking channel and campaign performance and using insights to improve communication.
6. Collaboration: Able to work effectively with cross-functional teams, external partners, designers and agencies.
7. Ownership and initiative: Takes responsibility for deliverables, works independently with minimal supervision and proactively identifies opportunities to improve processes.
8. Learning agility: Curious about technology, digital tools and emerging approaches to marketing and communications.

Work Location and Travel

1. Open to candidates based in India.
2. Remote work with flexibility.
3. Occasional travel to attend team meet-ups, sprints, events or partner meetings.

Compensation

Compensation will be based on experience and aligned with our nonprofit pay structure. The expected range is 11-14 LPA.